WE EXIST TO BE SEEN.

We believe that safety is proactive, not reactive. Our mission is to incorporate hi-visibility reflective elements into the gear we use in our daily lives so that we are always protected.

Our Story

YERMADOG was born from a simple yet powerful insight: traditional safety gear fails because nobody wants to wear it. Founded by Parker L Ross after extensive research into highway worker safety during his Industrial Design program, our brand represents an innovative solution to a critical problem. Parker discovered that the key to effective safety gear isn't just visibility—it's creating products that people actually want to use.

Traditional safety garments often make wearers appear like traffic cones or roadway infrastructure, which can confuse drivers rather than help them. Our bold, eye-catching designs focus on movement and clearly establish the human form, making sure drivers see you as a person, not just another piece of road equipment.

Our Commitment

Family Made, San Diego Crafted - As a family business based in San Diego, California, every YERMADOG product is handmade with meticulous attention to detail. Quality isn't just important to us—it's everything. We believe that when you're trusting gear to keep you and your loved ones safe, there's no room for compromise.

Fashion Meets Function - We've reimagined what safety gear can be. Our products feature high-visibility reflective graphics in eye-catching patterns that don't just help you be seen—they help you look good while staying safe. Whether you're walking your dog at dawn or heading out for an evening run, our gear ensures you're visible to drivers while expressing your personal style.

Safety as a Lifestyle - Safety shouldn't be an afterthought reserved for construction sites or emergency situations. It should be seamlessly integrated into our everyday lives. That's why we design products that are comfortable, fashionable, and practical enough to become part of your daily routine.

Our Products

In 2020, we launched YERMADOG to deliver hi-viz reflective gear to dogs and their owners. Our line of leashes and collars pairs eye-catching graphics with high-quality materials and heavy-duty construction, producing products unlike any other in the pet industry.

Beginning in 2025, we're introducing our Out.The.Door line that integrates hi-viz reflective technology into everyday apparel and accessories. From the dog park to the office, from morning jogs to evening walks—we're making visibility a natural part of your daily wardrobe.

Welcome to the Future

This is more than just gear—it's a movement. Welcome to the time when safety is cool, when being seen is a statement, and when protection doesn't mean sacrificing style.

YERMADOG • MADE IN SD•CA•USA