WE EXIST TO BE SEEN.

We believe that safety is proactive, not reactive. Our mission is to incorporate hi-visibility reflective elements into the gear we use in our daily lives so that we are always protected.

In 2020 we launched Yermadog to deliver hi-viz reflective to dogs and their owners. Our line of leashes and collars pair eye-catching graphics with high-quality materials and heavy-duty construction, which produces products unlike any other in the pet industry.

Beginning in 2025, we are introducing our Out The Door line that integrates hi-viz reflective into everyday apparel and accessories. Welcome to a time when saftey is cool.

YERMADOG • Made in SD•CA•USA